The 21st century has been seen as the mother of all technological innovations in the business marketing sector. Marketing involves the act of advertising as well as distributing various products and services to the consumer. Various marketers have been forced to adopt the advancing methods that have emerged in the world today.
In the 21st century, the old methods of business marketing have been overtaken by events. This has been replaced by digital marketing which has enabled the organizations to reduce costs and reach a wide target audience as compared to the old ways of marketing. In the 20th century, businesses used to hire a marketing agent who would run all marketing affairs on behalf of the company. With the improvement of technology, this has been replaced by digital marketing.
The era of digital marketing
Digital marketing is the main thing in the 21st century, and it involves simply advertising and promoting various goods and services through the internet using mobile applications like twitter, whats app, Facebook, and others. This can also be done using any other media that is convenient to the advertiser. The definition of digital marketing has rapidly expanded beyond email social, websites and mobile. It is worth noting that ninety-five percent of digital marketing is currently being done through mobile. According to Comsloves, digital marketing can range from an ad to a sponsored online banner or even an Instagram post.
The global village aspect
The world has absolutely changed and become a global village because of the advances made to the internet and to a large extent in the social media. This has had a massive impact on the way businesses are running their affairs. The internet has become an indispensable part of our everyday lives. In fact, even in the most underdeveloped countries in South America, Asia, and Africa, it is worth noting that over 75% of their total population is using internet actively. The impact of the internet in business continues to gallop, and it is expected to reach all-new heights in 2018 and beyond.
A social media society
Social media has become one the most utilized tools by marketers to market their goods and services. The various social media channels like Twitter and Facebook has greatly improved the extent of marketing in the whole world. The channels have been improved regularly to offer tools that are convenient for marketers to utilize effectively. A Recent study has shown that mobile applications like facebook consume over fifty percent of all the time that is spent on digital issues in the world. It also established that most mobile users who use the internet, spend their time either on facebook or twitter. This has made them one of the best ways to reach consumers of different projects.
Facebook marketing has become a major integral part of any digital marketing strategy. With over two billion users, it has greatly revolutionized the shape of the business marketing industry. Within less than ten years, Facebook has seen a transforming from social networking site to a platform of a wide range advertisements by almost all companies in the world. Other social media platforms are also in the process of revamping their sites to ensure that users can effectively use them for marketing.
According to research, artificial intelligence (AI) and Personalization will be the key digital-based marketing strategies that are expected to emerge within few years. This is expected to enable digital marketing to be more flexible, adaptive as well as dynamic. The area of personalization offers great potential for marketing in the next year. In 2016, about forty percent of the purchases made on Amazon was based on its personalized product recommendations while about eighty percent of movies watched on Netflix was based on personalized algorithms. Clearly, these two areas (Artificial Intelligence and Personalization) are areas to watch in the coming years.
It is clear that business marketing has evolved and continue to evolve with time especially with the improved digital revolution which has changed the way whole marketing industry.