There is no other magic formula to skyrocket a startup business apart from great marketing. One needs to adopt a proper marketing strategy to help their business grow. The biggest challenge that most startups face is lack of funds to market their businesses. Here are important marketing strategies for startups with modest budgets.
Differentiate Your Marketing
Currently, customers are exposed to over 1000 advertisements per day depending on where they live. Therefore, it is hard for most of them to remember a word from a small company if they do not put it in a unique way. Small companies should design their marketing messages more compelling. It means they should observe what others are doing then try to be different. Such a strategy can be an advantage in gaining the attention of clients.
Social Media Posts
Stats show that over 2.4 billion people use social media on a regular basis. Therefore, a startup that incorporates social media channel as a way of marketing their products can improve their chances of growth. Growing social media presence helps people to recognize a business. Besides, social media channels such as Facebook allows marketers to create ads that appear in the news feed of users. Marketers can also adjust their ads to suit users in specific locations. However, startup owners must create engaging posts that give users valid reasons to follow their accounts. It can be easy for them to engage their users once they have attracted them to stay connected.
Start a Blog
Blogs are like book tours. It is another way of being discovered outside one’s usual niche. Statistics show that businesses that do blogging generate an additional of about 126% leads. Through blogging, one can position their business as an authority while enjoying flowing traffic to their website. When blogging, it is vital to publish content that audience wants. Valuable content is not only liked by readers but also ranks high in search engines.
Tell a Story
The most effective way to get noticed in the market is by telling a personal story. Any entrepreneur with an amazing story can grab the attention of readers with ease. They can put their stories in magazines a to reach several readers from different parts.
Email marketing is another important strategy that can attract customers. It can also improve the chances of growth for a startup at a little cost. Once a startup obtains the email address of their prospect or customer, they can send them emails promoting their business. This is when a customer has shown interest in the company. Email marketing, however, requires diversification. One should know what type of content to use whether it is how-to articles, infographics, guides or videos. It is also good to understand that subscribers may be pissed off by sales emails.
In conclusion, Marketing for a startup can prove to be a daunting experience. However, by coming up with a good marketing strategy, it can be easy to get noticed by prospective customers. The above are some of the top strategies startup owners can consider.